This brand is for the moms who don’t fake the perfect life, because they’re too busy living the real one. The style is rooted in millennial mom culture—equal parts throwback vibes and modern hustle. It’s tees with bold statements, cozy loungewear (Coming Soon) that feels like a hug, and everyday wear that speaks your truth before you even say a word.

It’s for the mom who’s healed, healing, or somewhere in between. The one who shows up tired but still shows up. Who loves hard, loses herself sometimes, but finds her way back through laughter, music, late-night scrolling, and quiet moments of grace.

This style is confidence with a side of chaos. It’s “That Mom” energy: unfiltered, honest, and full of heart. Because being a mom doesn’t mean losing your style, it means redefining it.